My Million Dollar Mistake

About four years ago I went pro on producing content. I started taking it seriously. That meant hiring staff to help me grow, investing time, and investing money. Recording, editing, posting, replying to people. The whole operation.

But I made one mistake that cost me big: I did not have a solid system in place to capture leads.

At first it did not matter. The volume was manageable. Then it wasn't.

A video went viral overnight. Over a million views. The next day I had hundreds of unanswered calls, emails, and messages. No easy way to track them. No way to keep up with the demand. I missed out on hundreds of potential patients because I did not get back to them for weeks.

If you are getting serious about content, get your systems set up before you need them. Not after.

I use PerfectFlow.ai for this. It lets you set up automations to keep conversations going and the funnel working. But at a minimum, have something in place so you do not lose the leads you worked hard to get.

God Bless, Dr. Josh

P.S. If you want to learn how to scale your clinic, email Jon at jon@drjoshmadsen.com. I only take three new coaching clients a month.